Clinova, the makers of O.R.S, the soluble hydration tablets, today announced a three-year agreement as official supplier to the 2016 Prudential RideLondon beginning this year. Prudential RideLondon, the world’s greatest festival of cycling, will see more than 100,000 participants cycle in events over the weekend of 30-31 July 2016.
“We are really proud to be the official Sports Hydration Partners of Prudential RideLondon,” says John Honey, Chief Strategy Officer for Clinova. “We already work with a number of elite athletes in a variety of different sports, but are particularly excited to be involved with an event such as Prudential RideLondon and believe that the cyclists taking part will benefit from O.R.S Hydration Tablets.”
“We can confidently say that O.R.S Hydration Tablets will optimise the fluid balance of the cyclists involved in Prudential RideLondon,” says Yasmin Badiani, Physiotherapist and Head of O.R.S Sport at Clinova. “Staying hydrated is essential for all cyclists, as even low levels of dehydration can have a significant impact on your performance; both mentally and physically.
“It’s really important to train using the product that you’ll be given on the day of the event, which is why we are giving all Prudential RideLondon cyclists 30 per cent off all O.R.S Hydration Tablets from www.ors.uk.com using the discount code RL2016.”
As part of the agreement, O.R.S. Hydration Tablets will be available on the route of the Prudential RideLondon-Surrey 100, the Prudential RideLondon-Surrey 46 and at Festival Zones during Prudential RideLondon FreeCycle. O.R.S. will also be at the Cycling Show at ExCeL London, the perfect show for connecting and inspiring cyclists of all ages and abilities.
“We are looking forward to working with O.R.S over the next three years,” said Hugh Brasher, Event Director for Prudential RideLondon.
“O.R.S. has been extremely popular with a wide range of sports and this partnership means that the cycling community will now be able to benefit from the products.”
Read more about cycling hydration tablets in this article.